About

About ProfiTrend Enterprises

ProfiTrend Enterprises (PTE) provides a diverse set of research services predominantly for the financial sector.

Adapting innovative market research methods to financial products, ProfiTrend Enterprises is able to assist clients in assessing the market viability of new offerings, as well as measuring customer satisfaction with existing services. Through a combination of primary research and meta-analysis of secondary research results, ProfiTrend can position clients’ financial products and services in a broad market context.
 

About Charles P. Whaley, PhD

Charles Whaley founded ProfiTrend Enterprises (PTE) in 1995 to offer research and consulting services for Canada’s financial sector, and to provide innovative tools and information resources for investors.

In addition to an extensive background in state-of-the-art market research methods, he has a 20+ year history of successfully investing in stocks, bonds, derivatives and other securities.

He has successfully completed the Canadian Securities Course and the Canadian Options Course, the basic requirements for investment representatives at Canadian securities firms.

Charles holds M.A. and Ph.D. degrees from the University of Waterloo, and a B.A. Honours from the University of Alberta in cognitive and quantitative psychology. His training in advanced statistical procedures and mathematical and computer modeling have put him in an excellent position to employ leading-edge methodologies in research conducted for past and future clients.

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